Products including Norfolk mustard ice-cream and chocolate-flavoured pasta bid to make their way onto the shelves at Aldi. Flavour is the watch word, as the suppliers do their best to convince the retailer's representative Julie that their product can compete with the iconic brands that customers all know and love. Presented by Anita Rani and award-winning grocer Chris Bavin.
Anita Rani, Chris Bavin, Julie Ashfield
Food
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